How to be a Conscious Capitalist

Gone are the days of “good vs. bad”  {i.e. non-profit vs. for profit} work. Today, no matter what sector of business we choose to be in, it is our choice of how we want to be.

Our business can be a vehicle  for making or raising money and a dynamic path of passion and purpose for every person aligned with the organization.  From owner to employee to outside partner alliances,  everyone is integrated as part of the whole.

Our entrepreneurial ethos is no longer about how big we can be or how much money we can make.

Being in business is about how we can flourish  soulfully, sustainably, successfully.

Check out this video from John Mackey, CEO of Whole Foods

Here’s the cliff notes summary:

4   Principles of Conscious Business:

1. Have a higher purpose

2. Create community value 

3. Lead with love 

4. Cultivate a culture that nourishes + nurtures